5 Traits of a Profitable Website
Does your site bring in the customers and convert sales? Can it serve your business well, or are you still doing all the ground work? Your website should be like an extension of yourself that works hard for your business 24/7. Full stop.
These are the things we look to implement when developing websites for our clients. We set you up for success and provide ongoing support to ensure that your website continues to service your business and provide you with a solid return on your digital investment. Sound good? Email us at [email protected] to get started!
Need some assistance? We offer all of the below within our monthly care & maintenance plans.
Ongoing support is essential once you have a live website. Once you go live, it can be pretty daunting to have full control over your website and noone to answer any questions or help you when problems arise. This is why most digital design companies will set you up with a support allowance. This means you essentially have an on-call site support team to help you figure out the nitty gritty of your website. This might include design edits, add-ons for desirable functions, and site fixes. This is crucial for those who aren’t in the digital field. At some point you will need assistance, and it’s great to have someone on-call.
What does this mean for your profits? A well designed, well-functioning website makes a good impression – and first impressions count!
Not all hosting is created equal!
Hosting is important for the performance of your website, the speed of your website, and as well as the back-up of all of your changes.
A good hosting package will offer you off-site daily back-ups. This means if anything occurs with your hosts server, you won’t lose your changes – because they are backed-up daily. If something occurs to a server, and the site hasn’t been backed up in say, a month, you will lose all of the updates and edits you have made to the site during this time. This can be terribly frustrating for small business owners who simply don’t have the time to retrace their steps and repeat these processes. Our advice, is do not risk it. Find a host that will offer you the best, and prepares for the worst.
If your site is slow, people will leave! Ensure your potential customers stick with you by providing them with a fast and smooth experience.
We often work with clients with small budgets, so we understand that a maintenance program might seem like an added expense. The truth is, a maintenance program is like insurance for your website – your strongest marketing asset for your business! When you entrust a company with monthly maintenance you have peace of mind that someone is always watching over your website. If it goes down, we know about it! If someone tries to hack it, our security systems fight it!
We also manage all of your plugin updates to ensure you are always running on the latest versions. We do all of this in the background – you don’t even know it’s happening. It might not serve your business with a direct link to profits, but we believe this service is priceless for your business.
Search Engine Optimisation
Search Engine Optimisation is key to people finding your website. It’s all well and good to have a fantastic website, but you need to be proactive in helping people find you above your competitors. Your competitors will no doubt be taking part in Pay Per Click advertising, and SEO strategies, so you need to be in it to win it!
There are plenty of elements to a successful SEO strategy, and our packages include a very wide range. Here are some of the ways in which we support your business in ranking well in Google and other search engines.
- Pings to Google, Bing and Yahoo
- PPC (The setting up of pay per click advertising strategies)
- SEO optimisation on site launch
- Link building
- Social media integration
- Google Maps set up
- Monthly blog communications
- Keyword research and optimisation
- On page SEO website development
- Google Page Speed Insight Tests
- Performance Optimisation
- Off Page link building
- Social Media integration
- and Google Business implantation.
There is plenty to learn about SEO, and we offer a range of SEO packages to take the stress out of the process for you. See our packages here.
Monthly Strategy Sessions
Do you have someone to bounce your ideas off? Someone to guide you through your digital options?
Sole traders and small business often get so caught up in the running of their business, that they miss the opportunities of marketing their business. Even looking at your digital reports might be overwhelming at times.
If you’re looking for someone to break down your monthly reports in way that assesses what you’ve been doing and exactly how you can get your numbers increasing, a monthly strategy sessions is priceless. Therefore what you gain from an hourly chat with digital expert just once per month, can do wonders for your confidence with your digital strategy – know what you are doing and why! And track the success of your digital efforts!